Month: August 2011

Why Social Media?

This is the third in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form at http://bit.ly/OrderBeAPerson – 

Posted in Enterprise Social Media, Social Computing Tagged with: , , , , , , ,

Why Your Business Needs to Take Social Media Seriously

Many business leaders dismiss social media as a collection of toys and games for people who like to waste time talking about what they had for lunch, bowling irritated birds, and raising virtual crops. It’s true. Social media, like the

Posted in Enterprise Social Media, Social Computing Tagged with: , , , , ,

8 Steps to Starting a Business Relationship Using Social Media

We’ve stressed in our books (http://bit.ly/OrderBeAPerson) and in our training that social media is all about relationships, not porting old-media tactics (advertising, marketing, promotion) to this new medium. The goal online is to create relationships and Be a Person. So

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Social Sites Defined

There are a bewildering array of social media sites. In this post, we define many of the popular sites and terms your company should be familiar with. This is the second in a series of excerpts from our book, Be

Posted in Enterprise Social Media, Social Computing Tagged with: , , , ,

What is the Difference between Social Media and Snake Oil?

The main difference between social media and snake oil is that social media works. We have more than 100 case studies in our Enterprise Social Media Framework across all industries and company types that show real benefits from the proper

Posted in Enterprise Social Media, Social Computing Tagged with: , , ,
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