Month: December 2011

Year-End Roundup: Posts You May Have Missed

Lots of people do year-end retrospectives on various topics. We’d like to take a look at the year’s blog posts and highlight our (not necessarily your) favorites. Some rights reserved by Ed Yourdon Social Media Hall of Shame  The Hall is

Posted in Enterprise Social Media, Social Computing, Social Media

Creating a Social Media Evangelism Program

We started this series with a simple question: How Can Social Media Scale? Along the way we discussed how you can identify, classify, support, and evaluate social media evangelists (also called brand ambassadors, brand advocates, or superfans.) Image: basketman / FreeDigitalPhotos.net

Posted in Enterprise Social Media, Social Computing Tagged with: , , , , ,

How to Identify a Bad Social Media Proposal

There is a simple way to tell if that social media proposal on your desk is any good. And I’ll get to that in a minute. But first, let’s think about the reason you have the proposal in the first

Posted in Enterprise Social Media, Social Computing Tagged with: , , , , ,

Supporting Social Media Evangelists

We’ve talked about the specific ways to support the different evangelism styles in the previous post, Understanding Social Media Evangelists. Here are some general ideas for supporting your evangelists. Remember, not all will work with each type of evangelist. Give your

Posted in Enterprise Social Media, Social Computing Tagged with: , , , , ,

Characteristics of a Good Social Media Evangelist

We’ve talked about the specific ways to support social media evangelists in the previous post, Supporting Social Media Evangelists. But how can you tell which of your evangelist candidates will give you the best performance? Image: ponsuwan / FreeDigitalPhotos.net No matter

Posted in Enterprise Social Media, Social Computing Tagged with: , , , , ,
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