Month: February 2012

Use Social Media Monitoring Tools

In our previous post, Changing What We Measure in Social Media, we discuss why measuring social media requires some new kinds of metrics. In this post, we list several free tools you can use to measure your social media presence.

Posted in Enterprise Social Media, Social Computing, Social Media Tagged with: , , , , ,

Changing What We Measure in Social Media

In our previous post, Why Should You Track Social Mentions?, we examined the reasons why you might want to track what people are saying about you on social media In this post, we discuss why measuring social media requires some new

Posted in Enterprise Social Media, Social Computing, Social Media Tagged with: , , , , ,

Why Should You Track Social Mentions?

In our previous post, Measure Social Media Results, we began to explore the topic of social media metrics. In this post, we examine the reasons why you might want to track what people are saying about you on social media.

Posted in Enterprise Social Media, Social Computing, Social Media Tagged with: , , , , ,

Measure Social Media Results

In our previous post, Don’t Sweat the Social Hierarchy, we enlarged on our theme from Social Media is the Megaphone and talked about social media as a conversation among equals. In this post, we begin to explore the topic of social media metrics.

Posted in Enterprise Social Media, Social Computing, Social Media Tagged with: , , , , ,

Don’t Sweat the Social Hierarchy

In our previous post, Enable Social Tagging, we looked at using social tagging sites to raise your site’s profile. In this post, we enlarge on our theme from Social Media is the Megaphone and talk about social media as a

Posted in Enterprise Social Media, Social Computing, Social Media Tagged with: , , , , ,
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