Month: March 2012

Establish Key Performance Indicators for Social Media

In our previous post, Understand the Social Media Maturity Stage of Your Organization, we suggested that emphasizing Return On Engagement (ROE) rather than ROI may be appropriate for social media, especially inside the enterprise. In this post, we take a

Posted in Enterprise Social Media, Social Computing, Social Media Tagged with: , , , , ,

Understand the Social Media Maturity Stage of Your Organization

In our previous post, Emphasize Share of Conversation to Measure Social Media, we wrapped up our look at various social media metrics with Share of Conversation. In this post, we turn to the topic of whether your organization is ready for social

Posted in Enterprise Social Media, Social Computing, Social Media Tagged with: , , , , ,

Emphasize Share of Conversation to Measure Social Media

In our previous post, Return On Engagement is Not a Numbers Game, we delved a little more deeply into ROE. In this post, we take a look at another social media metric, Share of Conversation. Some rights reserved by procsilas Emphasize

Posted in Enterprise Social Media, Social Computing, Social Media Tagged with: , , , , ,

Return On Engagement is Not a Numbers Game

In our previous post, Emphasize Return On Engagement to Measure Social Media, we  suggested that emphasizing Return On Engagement (ROE) rather than ROI may be appropriate for social media, especially inside the enterprise. In this post, we delve a little

Posted in Enterprise Social Media, Social Computing, Social Media Tagged with: , , , , ,

Content Curation Contest

One of Social Media Performance Group’s partners, Mike Ellsworth, is a semi-finalist in a curation contest and would very much like your vote. Curation refers to gathering interesting information and articles from the Web and publishing them on a platform such

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