Month: January 2014

9 Ways Social Media Marketing Will Change in 2014

See on Scoop.it – Social Selling for B2B We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months. Mike Ellsworth‘s insight: OK, I must say it’s hard to take

Posted in Enterprise Social Media

Dell Gets Intimate with Customers

See on Scoop.it – Enterprise Social Media In one of those iconic technology company-started-in-a-dorm-room stories, Michael Dell saw that there was value to be created in selling computers directly to consumers. Mike Ellsworth‘s insight: Dell has an active brand evangelism

Posted in Enterprise Social Media

Have You Tried The New LinkedIn Showcase Page?

See on Scoop.it – Enterprise Social Media LinkedIn has created Showcase Pages to allow companies to focus their brand messages for particular content to specific audiences. Set one up now! Mike Ellsworth‘s insight: Interesting addition to company pages: "Showcase Pages

Posted in Enterprise Social Media

Greatest Content Marketing Strategy | Social Media Today

See on Scoop.it – Enterprise Social Media (effective content marketing) Mike Ellsworth‘s insight: Hmmm. May not actually be the all-time greatest, but there are some great tips here. Here’s two:   Answer your prospects’ top 30 questions. Be frank, Fred

Posted in Enterprise Social Media

Technology and $300 dollar Coronas help transform the Retail Customer Experience at Tory Burch

See on Scoop.it – Enterprise Social Media Mike Ellsworth‘s insight: This is a long personal case study, but very worth it if you want to know how to combine online and offline customer service to produce easy sales. The takeaways:

Posted in Enterprise Social Media
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