See on Scoop.it – Enterprise Social Media Any company can create word-of-mouth ad — all it takes is a clever idea and skillful execution. Mike Ellsworth‘s insight: Nobody really know how and why things go viral. If anyone could crack …

How These 10 Marketing Campaigns Became Viral Hits Read more »

See on Scoop.it – Enterprise Social Media When you’re starting a social company, building a loyal and engaged community is paramount. Mike Ellsworth‘s insight: We couldn’t have said it better. Check our social selling book, The Infinite Pipeline: How to Master …

How to Grow an Awesome Community to Fuel Your Social Startup Read more »

See on Scoop.it – Enterprise Social Media Dear Mr. or Mrs. Baby Boomer Executive, I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless. The tools and tactics you have …

Open Letter to Boomer Executives | #AskaMillenial Read more »