Category: B2B

Protected: NextPhase Selling Social Selling App Demo

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Posted in B2B, Enterprise Social Media, Mobility, Social Media, Social Selling

Using LinkedIn to Prepare for a Conference

So your startup is going to an important conference where you hope to attract attention and start conversations with partners, backers, and prospects. You all have LinkedIn profiles, so you’re ready to go, social media-wise, right? Wrong.   Buff Up

Posted in B2B, conference, Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , , ,

Advertising on Social Media is Like Instant Messaging on a Billboard

It would be silly to try to do instant messaging on a billboard. Why? Because the medium doesn’t effectively support that activity. Instant messaging requires extreme interactivity. It’s also an extremely personal activity—generally, one-to-one—and the medium is one-to-many. Since there’s

Posted in B2B, brand ambassador, brand evangelism, Enterprise Social Media, Social Advertising, Social Media, Social Media Strategy

Why I Auto-Acknowledge Followers, Faves, and Retweets

Social media is social, meaning involving and engaging people, not robots. I’ve been stressing this concept since our first book, Be A Person, came out in 2010. So why do I use social media automation to acknowledge people who follow

Posted in B2B, Enterprise Social Media, Social Media, Social Media Strategy Tagged with:

Your Salesforce is Not Ready to do Social Selling

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not

Posted in B2B, Enterprise Social Media, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,
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