Category: brand evangelism

Advertising on Social Media is Like Instant Messaging on a Billboard

It would be silly to try to do instant messaging on a billboard. Why? Because the medium doesn’t effectively support that activity. Instant messaging requires extreme interactivity. It’s also an extremely personal activity—generally, one-to-one—and the medium is one-to-many. Since there’s

Posted in B2B, brand ambassador, brand evangelism, Enterprise Social Media, Social Advertising, Social Media, Social Media Strategy

Social Media is Not Advertising. Duh!

You know about the carpenter who only had a hammer, so every problem looked like a nail? That’s what I think about advertising on social media: It’s a useful tool, but it’s not suited to the problem. So what is

Posted in brand ambassador, brand evangelism, Enterprise Social Media, Social Advertising, Social Computing, Social Media, Social Selling Tagged with: , , , ,
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