Category: Social Advertising

Advertising on Social Media is Like Instant Messaging on a Billboard

It would be silly to try to do instant messaging on a billboard. Why? Because the medium doesn’t effectively support that activity. Instant messaging requires extreme interactivity. It’s also an extremely personal activity—generally, one-to-one—and the medium is one-to-many. Since there’s

Posted in B2B, brand ambassador, brand evangelism, Enterprise Social Media, Social Advertising, Social Media, Social Media Strategy

Why You Don’t Need TrueTwit and the Problem with Fake Followers

Many people use TrueTwit or other follower validation services to try to ensure that all their Twitter followers are real. In Twitter’s IPO filing, the company estimated that up to 5 percent of Twitter users were fake. You may wonder

Posted in B2B, Enterprise Social Media, Social Advertising, Social Computing, Social Media, Social Media Strategy Tagged with: , , , , ,

Infinite Touches—Finding Social Media Brand Evangelists

In the previous post in this series, Scaling Social Media with Infinite Touches, we talked about brand evangelists (don’t call them ambassadors) and a bit about our Infinite Touches™ process. Let’s take a look at  how you can find brand

Posted in Enterprise Social Media, Social Advertising, Social Computing, Social Media Tagged with: , , , , ,

Scaling Social Media with Infinite Touches

In the previous posts in this series, beginning with Social Media is Not Advertising. Duh!,  we talked about the proper uses of social media (not traditional advertising), the lessons of Obama’s 2012 campaign (microsegmentation), and a little bit about our Infinite Touches™ process

Posted in Enterprise Social Media, Social Advertising, Social Computing, Social Media Tagged with: , , , , ,

Social Media with a Slow Hand

Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this apparent contradiction I noticed that,

Posted in Enterprise Social Media, Social Advertising, Social Computing, Social Media Tagged with: , , , , , , ,
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