Category: Social Computing

Infinite Pipeline Sales Person Edition – original version – free to read

This is the original 2012 version of The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success – Sales Person Edition. It’s free to read online for a limited time, but it is copyrighted material and protected as such. If you’re

Posted in Enterprise Social Media, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , ,

Using LinkedIn to Prepare for a Conference

So your startup is going to an important conference where you hope to attract attention and start conversations with partners, backers, and prospects. You all have LinkedIn profiles, so you’re ready to go, social media-wise, right? Wrong.   Buff Up

Posted in B2B, conference, Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , , ,

Your Salesforce is Not Ready to do Social Selling

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not

Posted in B2B, Enterprise Social Media, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,

Why You Don’t Need TrueTwit and the Problem with Fake Followers

Many people use TrueTwit or other follower validation services to try to ensure that all their Twitter followers are real. In Twitter’s IPO filing, the company estimated that up to 5 percent of Twitter users were fake. You may wonder

Posted in B2B, Enterprise Social Media, Social Advertising, Social Computing, Social Media, Social Media Strategy Tagged with: , , , , ,

SMPG Social Media Hall of Shame

The Social Media Performance Group has maintained our Social Media Hall of Shame for a few years now. Well, maintained is perhaps an overly strong word for “Posted every once in a while.” We’ve got a huge backlog of mishaps,

Posted in B2B, Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,
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