Category: Social Media

Your Salesforce is Not Ready to do Social Selling

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not

Posted in B2B, Enterprise Social Media, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,

Why You Don’t Need TrueTwit and the Problem with Fake Followers

Many people use TrueTwit or other follower validation services to try to ensure that all their Twitter followers are real. In Twitter’s IPO filing, the company estimated that up to 5 percent of Twitter users were fake. You may wonder

Posted in B2B, Enterprise Social Media, Social Advertising, Social Computing, Social Media, Social Media Strategy Tagged with: , , , , ,

SMPG Social Media Hall of Shame

The Social Media Performance Group has maintained our Social Media Hall of Shame for a few years now. Well, maintained is perhaps an overly strong word for “Posted every once in a while.” We’ve got a huge backlog of mishaps,

Posted in B2B, Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,

Social Media on Less Than Two Hours a Day

I’m an enterprise social media consultant, as are my two partners. We obviously spend more than two hours a day on social media, so what’s the deal with the title? The title refers to the amount of time I spend

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SMPG Enterprise Social Operating Manual – Best of the Pundits

In our previous post, SMPG Enterprise Social Operating Manual – Acknowledgements, we mentioned those nice folks who helped us finish and publish our book, Be a Person – The Social Operating Manual for Enterprises – (Paper:bit.ly/BeAPersonEFull – 430 pages) on this blog. In

Posted in B2B, Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,
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