Tag: business

Your Salesforce is Not Ready to do Social Selling

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not

Posted in B2B, Enterprise Social Media, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,

Social Media on Less Than Two Hours a Day

I’m an enterprise social media consultant, as are my two partners. We obviously spend more than two hours a day on social media, so what’s the deal with the title? The title refers to the amount of time I spend

Posted in B2B, Enterprise Social Media, Social Computing, Social Media, Social Media Strategy Tagged with: , , , , , , ,

Social Media with a Slow Hand

Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this apparent contradiction I noticed that,

Posted in Enterprise Social Media, Social Advertising, Social Computing, Social Media Tagged with: , , , , , , ,

Create Your Internal Social Media Policy

In our previous posts, we’ve examined how you can begin to engage your social media community and create a plan to engage them. Now let’s take a look at how you can create an internal social media policy. By first understanding

Posted in Enterprise Social Media, Social Computing Tagged with: , , , , , , ,

Elements of an Engagement Plan

In the previous post, Engage Your Community, we examined how you can begin to engage the social media community you’ve identified in previous steps. Now let’s take a look at how you can create a plan to engage your community.

Posted in Enterprise Social Media, Social Computing Tagged with: , , , , , , ,
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