Tag: enterprise

Your Salesforce is Not Ready to do Social Selling

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not

Posted in B2B, Enterprise Social Media, Social Computing, Social Media, Social Media Strategy, Social Selling Tagged with: , , , , ,

Social Media on Less Than Two Hours a Day

I’m an enterprise social media consultant, as are my two partners. We obviously spend more than two hours a day on social media, so what’s the deal with the title? The title refers to the amount of time I spend

Posted in B2B, Enterprise Social Media, Social Computing, Social Media, Social Media Strategy Tagged with: , , , , , , ,

Social Media with a Slow Hand

Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this apparent contradiction I noticed that,

Posted in Enterprise Social Media, Social Advertising, Social Computing, Social Media Tagged with: , , , , , , ,

Infinite Touches – Segmentation on Steroids

In the previous posts in this series, Social Media is Not Advertising. Duh! and It’s the End of Segmentation As We Know It (And I Feel Fine) we took a look at brand marketers’ penchant for seeing social media as

Posted in Enterprise Social Media, Social Advertising, Social Media Tagged with: , , , , , , ,

It’s the End of Segmentation As We Know It (And I Feel Fine)

OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. But segmentation based on high-level, limited demographics and not behavior is dead in brand marketing because it ignores the real promise of social media.

Posted in Enterprise Social Media, Social Advertising, Social Computing, Social Media Tagged with: , , , , , , ,
%d bloggers like this: