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That Esurance Super Bowl Stunt and Finding the Real Value of Social Media
See on Scoop.it - Enterprise Social Media So here's the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl. And they saved $1.5 Million in the process, thenMike Ellsworth's insight:The sad, sad case of eSurance who, as the author points out, do
Mike Ellsworth