Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now | Visually Blog

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now. As you lay the foundation of your 2015 marketing strategy, here are five marketing trends to give you a jumpstart on your big projects for the rest of this year and next:   1. Micro-targeting: It’s Time to Really Get to Know Your Customers Put away your one-to-many playbook and dig deeper into customization and personalization strategies to find the small, y

Source: blog.visual.ly

One of these trends – paid placement – is unfortunately never going away. This is too bad because engagement beats advertising every time.

Via @taragiuliano 

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