The Blueprint for Building the Ultimate B2B Sales Funnel

The B2B sales funnel is very different than 10 years ago. Learn the blueprint for properly navigating those tough waters.

Source: info.salesstaff.com

Here are the steps in creating a B2B sales funnel:

Build an audience.

Make sure your marketing content is mapped to buyer behavior.

Accept marketing automation as a mainstay.

Fortify your sales enablement by embracing the ‘human element’ of the sales and marketing.

Use shared KPIs between sales and marketing.

This last one is pretty important.

Via @garretthollande 

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