See on Scoop.it – Enterprise Social Media
Create. Inform. Engage. | Journalism training, media news & how to’s
Mike Ellsworth‘s insight:
Some of these findings here are in the "Well, duh!" category – negative tweets don’t increase followers, nobody cares what you had for lunch, informational tweets perform better.
Others are quite interesting. For example "network overlap" has the highest positive effect on number of followers, follwoed by the tweet to retweet ration. Network overlap is defined as "Number of connections in-common with potential new followers."
Via @PatriotsofMars
See on www.poynter.org
