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Facebook Version of Twitter Hashtags May Help Graph Search | Digital – Advertising Age

Mike Ellsworth

See on Scoop.it – Enterprise Social Media

facebook is planning to adopt a major twitter feature, the hashtag, a move that could put the two companies more directly in competition for ad dollars.

Mike Ellsworth‘s insight:

I’m not sure I’m so breathlessly anticipating hashtags for Facebook. In my experience, hashtagging a regular word does little to improve its findability. Creating a novel hashtag, however, only works #IfEveryoneKnowsWhatItIs

 

See on adage.com

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