See on Scoop.it – Enterprise Social Media
Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers.
Mike Ellsworth‘s insight:
These seem like basic points, but make sure your content creators are familiar with them:
Writing For The Wrong Audience
Poorly Crafted Headlines
Focusing On Quantity Over Quality
Not Optimising Your Content for Search Engines
Syndicating The Same Content Everywhere
See on socialmediatoday.com
