See on Scoop.it – Social Selling for B2B
It may not be brain surgery, but U.S. businesses can learn a lot of healthy social media habits by emulating hospitals’ use of common social media platforms like Facebook and Twitter.
Mike Ellsworth‘s insight:
Who would have thought a highly-regulated industry like health care would have much to teach business about social media? If you’re on the fence about social, read this article and see how you can get with the program.
Of course, we show you how in detail in our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition http://bit.ly/InfPipeCh1
See on www.forbes.com