See on Scoop.it – Enterprise Social Media My colleague Brian Solis and I recently pulled together data from four years of surveying digital strategists. We published the findings in a report The State of Social Business 2013 and also made …
See on Scoop.it – Enterprise Social Media Entrepreneurs and marketers with successful social media strategies weigh in on some best practices for building an audience on social. Mike Ellsworth‘s insight: This article blows up some of the over-hyped techniques and …
See on Scoop.it – Enterprise Social Media Samsung was the most popular brand on social media in 2013, according to Starcount, which compiled social data to come up with its top 10 list. Mike Ellsworth‘s insight: The tragedy of this …
See on Scoop.it – Enterprise Social Media Psychographics are just as important as demographics, but are you using them? We share how to use psychographics to become more effective with your marketing strategy. Mike Ellsworth‘s insight: Years ago, while at …
How to Use Psychographics in Your Marketing: A Beginner’s Guide Read more »
See on Scoop.it – Enterprise Social Media What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions. Mike Ellsworth‘s insight: Forbes rounds up the social experts for …
2014 Digital Trends And Predictions From Marketing Thought Leaders Read more »