See on Scoop.it – Enterprise Social Media
Want to launch a brand ambassador program for your company? Click here to find out how. As the #DellCAP reunion wrapped up, Dell asked attendees what the ‘next steps’ should be….
Again, hate the term ambassador(bit.ly/18fzXtI), but love the concepts here; well, most of them. #6 is a bit controversial.
1 – Spread the word internally as well as externally.
2 – Research, research, research.
3 – Start small, grow big.
4 – Make membership exclusive.
5 – Connect with your advocates and create ways for them to connect with each other.
6 – Pay your ambassadors.
7 – Give your advocates direct access to the brand.
8 – Create a feedback loop between the brand ambassadors, and the brand.
9 – Give your ambassadors the tools to create something amazing.
10 – Transfer ownership of the program from the brand, to its ambassadors.
See on www.mackcollier.com
