See on Scoop.it – Enterprise Social Media
Learn how to use Excel to analyze your social media marketing to deliver content that builds engagement and community.
Mike Ellsworth‘s insight:
If you feel like you need to get visibility into your somewhat haphazard social media activities, this is the article for you. Major points:
#1: Build Your Spreadsheet
#2: Identify Categories and Subcategories
#3: Outline Your Targets and Calls to Action
#4: Collect Your Data
#5: Sort Your Data
#6: Analyze Categories
Via @agsocialmedia
See on www.socialmediaexaminer.com
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