See on Scoop.it – Social Selling for B2B
Here’s why your marketing team and your sales team can’t get along. Hint: The sales team is probably right.
Mike Ellsworth‘s insight:
The real reasons:
1. Marketing Acts Superior
2. Marketing Doesn’t Believe in Sales
3. Marketing Thinks Selling Is Easy
4. Marketing Avoids Being Measured
5. Marketing Claims to be ‘Driving Sales’
6. Marketing Pretends It’s Strategic
7. Marketing Wastes Money
8. Marketing Pretends It’s Engineering
9. Marketing Argues About Lead Quality
Via @adamkarwoski
See on www.inc.com
