Thought leadership is hard to define but customers recognize it when they see it.
Source: www.entrepreneur.com
Content can produce sales. If your sales force isn’t using content to become thought leaders, read this article for reasons why you should be.
Via @omaranzur
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
Source: www.prnewsonline.com
My buddy Todd Wilms has some good advice on increasing engagement. The main points:
Develop a strategy
Demonstrate empathy for your audience and their needs
Delight and Let Go
Measure
via @toddmwilms