See on Scoop.it – Enterprise Social Media
“You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax.”
Mike Ellsworth‘s insight:
That’s what humans do – tell each other stories. Try going a whole day with telling or hearing a personal story. So why is your marketing feature-based and impersonal? You know Social Media is Not Advertising. Duh! http://bit.ly/URVIVQ
See on writerunboxed.com
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