See on Scoop.it – Enterprise Social Media
A survey of 3501 consumers in Brazil, France, Italy, Spain, the UK, and the US has found that regular use of tablets while watching TV (on a TV set) has soared from 11% in.
Mike Ellsworth‘s insight:
I definitely believe this stat. I often have my iPad open while watching TV. (Of course, it’s often to play Words with Friends with my wife, who’s one seat cushion to the east of me . . . )
See on www.marketingcharts.com
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