See on Scoop.it – Social Selling for B2B
By Michael Chui (@mchui), Hugo Sarrazin (@HugoSarrazin), and Lareina Yee (@lareinayee) As business-to-business companies rely more on social collaboration tools, some of the biggest gainers are going to be salespeople – and not just because they…
This article is spot on, but a couple of the commentators wonder why prospects will want to be "disturbed" online. I commented that this kind of thinking – treating social media as just another channel for sales messages – misses the point entirely.
Check the free chapter from our book The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition http://bit.ly/InfPipeCh1 for more information on a better approach.
See on www.forbes.com
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