See on Scoop.it – Social Selling for B2B
This is the first part in a three-part series on how to build your online presence for real social selling, inspired by research from Jon Ferrara, founder and CEO of social CRM developer Nimble.
Mike Ellsworth‘s insight:
Personas are little shorthand descriptions of a typical audience member. This article helps you envision the personas whom you want to engage via social media.
Via @IFrydman
See on socialfresh.com
