Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn’t enough to focus on search marketing; we all need to become marketing strategists. Here’s how.
This is a really good, comprehensive article on the state of search engine optimization, with a look toward the future, when Google will no longer provide as much information about the search terms that caused a user to land on your site.
See on moz.com