It would be silly to try to do instant messaging on a billboard. Why? Because the medium doesn’t effectively support that activity. Instant messaging requires extreme interactivity. It’s also an extremely personal activity—generally, one-to-one—and the medium is one-to-many. Since there’s …

Advertising on Social Media is Like Instant Messaging on a Billboard Read more »

Many people use TrueTwit or other follower validation services to try to ensure that all their Twitter followers are real. In Twitter’s IPO filing, the company estimated that up to 5 percent of Twitter users were fake. You may wonder …

Why You Don’t Need TrueTwit and the Problem with Fake Followers Read more »

In the previous post in this series, Scaling Social Media with Infinite Touches, we talked about brand evangelists (don’t call them ambassadors) and a bit about our Infinite Touches™ process. Let’s take a look at  how you can find brand …

Infinite Touches—Finding Social Media Brand Evangelists Read more »

In the previous posts in this series, beginning with Social Media is Not Advertising. Duh!,  we talked about the proper uses of social media (not traditional advertising), the lessons of Obama’s 2012 campaign (microsegmentation), and a little bit about our Infinite Touches™ process …

Scaling Social Media with Infinite Touches Read more »

Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this apparent contradiction I noticed that, …

Social Media with a Slow Hand Read more »