Advertising on Social Media is Like Instant Messaging on a Billboard
It would be silly to try to do instant messaging on a billboard. Why? Because the …
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Social Advertising
Why You Don’t Need TrueTwit and the Problem with Fake Followers
Many people use TrueTwit or other follower validation services to try to ensure that all their …
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Infinite Touches—Finding Social Media Brand Evangelists
In the previous post in this series, Scaling Social Media with Infinite Touches, we talked about …
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Scaling Social Media with Infinite Touches
In the previous posts in this series, beginning with Social Media is Not Advertising. Duh!, we talked about …
Social Media with a Slow Hand
Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname …
Infinite Touches vs. Advertising
In the previous posts in this series, Social Media is Not Advertising. Duh!, It’s the End of Segmentation …
Infinite Touches – Segmentation on Steroids
In the previous posts in this series, Social Media is Not Advertising. Duh! and It’s the …
It’s the End of Segmentation As We Know It (And I Feel Fine)
OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. …
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Social Media is Not Advertising. Duh!
You know about the carpenter who only had a hammer, so every problem looked like a …
Get Found on Social Media – Part 4 – Real-Time Social Search
In our previous post, Get Found on Social Media – Part 3 – SEO, we continued our …
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