So your startup is going to an important conference where you hope to attract attention and start conversations with partners, backers, and prospects. You all have LinkedIn profiles, so you’re ready to go, social media-wise, right? Wrong.   Buff Up …

Using LinkedIn to Prepare for a Conference Read more »

Tagged with: , , , , , ,

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not …

Your Salesforce is Not Ready to do Social Selling Read more »

Tagged with: , , , , ,

Many people use TrueTwit or other follower validation services to try to ensure that all their Twitter followers are real. In Twitter’s IPO filing, the company estimated that up to 5 percent of Twitter users were fake. You may wonder …

Why You Don’t Need TrueTwit and the Problem with Fake Followers Read more »

Tagged with: , , , , ,

The Social Media Performance Group has maintained our Social Media Hall of Shame for a few years now. Well, maintained is perhaps an overly strong word for “Posted every once in a while.” We’ve got a huge backlog of mishaps, …

SMPG Social Media Hall of Shame Read more »

Tagged with: , , , , ,

I’m an enterprise social media consultant, as are my two partners. We obviously spend more than two hours a day on social media, so what’s the deal with the title? The title refers to the amount of time I spend …

Social Media on Less Than Two Hours a Day Read more »

Tagged with: , , , , , , ,