You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not …

Your Salesforce is Not Ready to do Social Selling Read more »

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I’m an enterprise social media consultant, as are my two partners. We obviously spend more than two hours a day on social media, so what’s the deal with the title? The title refers to the amount of time I spend …

Social Media on Less Than Two Hours a Day Read more »

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Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this apparent contradiction I noticed that, …

Social Media with a Slow Hand Read more »

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In the previous posts in this series, Social Media is Not Advertising. Duh! and It’s the End of Segmentation As We Know It (And I Feel Fine) we took a look at brand marketers’ penchant for seeing social media as …

Infinite Touches – Segmentation on Steroids Read more »

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OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. But segmentation based on high-level, limited demographics and not behavior is dead in brand marketing because it ignores the real promise of social media. …

It’s the End of Segmentation As We Know It (And I Feel Fine) Read more »

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