So your startup is going to an important conference where you hope to attract attention and start conversations with partners, backers, and prospects. You all have LinkedIn profiles, so you’re ready to go, social media-wise, right? Wrong.   Buff Up …

Using LinkedIn to Prepare for a Conference Read more »

It would be silly to try to do instant messaging on a billboard. Why? Because the medium doesn’t effectively support that activity. Instant messaging requires extreme interactivity. It’s also an extremely personal activity—generally, one-to-one—and the medium is one-to-many. Since there’s …

Advertising on Social Media is Like Instant Messaging on a Billboard Read more »

Social media is social, meaning involving and engaging people, not robots. I’ve been stressing this concept since our first book, Be A Person, came out in 2010. So why do I use social media automation to acknowledge people who follow …

Why I Auto-Acknowledge Followers, Faves, and Retweets Read more »

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not …

Your Salesforce is Not Ready to do Social Selling Read more »