You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not …

Your Salesforce is Not Ready to do Social Selling Read more »

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I’m an enterprise social media consultant, as are my two partners. We obviously spend more than two hours a day on social media, so what’s the deal with the title? The title refers to the amount of time I spend …

Social Media on Less Than Two Hours a Day Read more »

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Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname was Slow Hand. His playing, always tasty, always appropriate, seemed fast enough for me. But as I pondered this apparent contradiction I noticed that, …

Social Media with a Slow Hand Read more »

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In our previous posts, we’ve examined how you can begin to engage your social media community and create a plan to engage them. Now let’s take a look at how you can create an internal social media policy. By first understanding …

Create Your Internal Social Media Policy Read more »

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In the previous post, Engage Your Community, we examined how you can begin to engage the social media community you’ve identified in previous steps. Now let’s take a look at how you can create a plan to engage your community. …

Elements of an Engagement Plan Read more »

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