So your startup is going to an important conference where you hope to attract attention and start conversations with partners, backers, and prospects. You all have LinkedIn profiles, so you’re ready to go, social media-wise, right? Wrong.   Buff Up …

Using LinkedIn to Prepare for a Conference Read more »

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Many people use TrueTwit or other follower validation services to try to ensure that all their Twitter followers are real. In Twitter’s IPO filing, the company estimated that up to 5 percent of Twitter users were fake. You may wonder …

Why You Don’t Need TrueTwit and the Problem with Fake Followers Read more »

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The Social Media Performance Group has maintained our Social Media Hall of Shame for a few years now. Well, maintained is perhaps an overly strong word for “Posted every once in a while.” We’ve got a huge backlog of mishaps, …

SMPG Social Media Hall of Shame Read more »

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I’m an enterprise social media consultant, as are my two partners. We obviously spend more than two hours a day on social media, so what’s the deal with the title? The title refers to the amount of time I spend …

Social Media on Less Than Two Hours a Day Read more »

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In our previous post, SMPG Enterprise Social Operating Manual – Acknowledgements, we mentioned those nice folks who helped us finish and publish our book, Be a Person – The Social Operating Manual for Enterprises – (Paper:bit.ly/BeAPersonEFull – 430 pages) on this blog. In …

SMPG Enterprise Social Operating Manual – Best of the Pundits Read more »

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