Lots of people do year-end retrospectives on various topics. We’d like to take a look at the year’s blog posts and highlight our (not necessarily your) favorites. Some rights reserved by Ed Yourdon Social Media Hall of Shame  The Hall is …

Year-End Roundup: Posts You May Have Missed Read more »

We started this series with a simple question: How Can Social Media Scale? Along the way we discussed how you can identify, classify, support, and evaluate social media evangelists (also called brand ambassadors, brand advocates, or superfans.) Image: basketman / FreeDigitalPhotos.net …

Creating a Social Media Evangelism Program Read more »

There is a simple way to tell if that social media proposal on your desk is any good. And I’ll get to that in a minute. But first, let’s think about the reason you have the proposal in the first …

How to Identify a Bad Social Media Proposal Read more »

We’ve talked about the specific ways to support the different evangelism styles in the previous post, Understanding Social Media Evangelists. Here are some general ideas for supporting your evangelists. Remember, not all will work with each type of evangelist. Give your …

Supporting Social Media Evangelists Read more »

We’ve talked about the specific ways to support social media evangelists in the previous post, Supporting Social Media Evangelists. But how can you tell which of your evangelist candidates will give you the best performance? Image: ponsuwan / FreeDigitalPhotos.net No matter …

Characteristics of a Good Social Media Evangelist Read more »