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SAPVoice: Are You Getting Too Close to Your Customers? Unraveling the Social Conundrum

See on Scoop.it – Social Selling for B2B

We’re all familiar with the power of corporate social sites to constantly monitor customer conversations.

Mike Ellsworth‘s insight:

Forbes on the need to keep a little distance from your customers. Personally, I’m not sure this isn’t a paper tiger . . . 

See on www.forbes.com

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