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That Esurance Super Bowl Stunt and Finding the Real Value of Social Media

Mike Ellsworth

See on Scoop.it – Enterprise Social Media

So here’s the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl.  And they saved $1.5 Million in the process, then

Mike Ellsworth‘s insight:

The sad, sad case of eSurance who, as the author points out, doesn’t get that social media is not about clicks or followers, but about relationships and bottom line success. Yes, their post-SuperBowl ad was a great success, if you define success as a lot of tweets . . .

 

See on www.mackcollier.com

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