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Mining for Gold With “Small Data”

See on Scoop.itSocial Media and Marketing Research

They say the devil is in the details, and that’s especially true when it comes to loyalty programs. Loyalty programs often rely heavily on capturing transactional data that they miss vital insight tha

Mike Ellsworth‘s insight:

OK, we’ve all heard about Big Data, this article talks about small data – data from personal interactions with customers.

 

Via @magnetbymail 

 

See on www.abrandnewview.com

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