9 Social Marketing Metrics That Actually Matter
See on Scoop.it – Enterprise Social Media
Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats.
Mike Ellsworth‘s insight:
I would suggest downplaying any metric that doesn’t directly relate to your bottom line. Sure you need to track followers and engagement and such, but if they don’t buy anything, you should use these metrics to figure out why, rather than tracking them for their own sake.
See on mashable.com