See on Scoop.it – Social Selling for B2B Emotion can work in B2B, if it’s focused on the purchaser’s feelings not about himself, but about the benefits accruing to the company. Mike Ellsworth‘s insight: My buddy Bryan Kramer calls this …
See on Scoop.it – Enterprise Social Media Mistakes happen to even the best of us – we know first-hand from the helpful comments informing us whenever there’s grammatical error. But, that’s just hum Mike Ellsworth‘s insight: This is a good …
10 Mistakes We’ve All Made on Social Media (And How To Fix Them) Read more →
See on Scoop.it – Social Media and Marketing Research They say the devil is in the details, and that’s especially true when it comes to loyalty programs. Loyalty programs often rely heavily on capturing transactional data that they miss vital …