Mining for Gold With “Small Data”
See on Scoop.it – Social Media and Marketing Research
They say the devil is in the details, and that’s especially true when it comes to loyalty programs. Loyalty programs often rely heavily on capturing transactional data that they miss vital insight tha
Mike Ellsworth‘s insight:
OK, we’ve all heard about Big Data, this article talks about small data – data from personal interactions with customers.
Via @magnetbymail
See on www.abrandnewview.com
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