See on Scoop.it – Enterprise Social Media When you’re starting a social company, building a loyal and engaged community is paramount. Mike Ellsworth‘s insight: We couldn’t have said it better. Check our social selling book, The Infinite Pipeline: How to Master …
How to Grow an Awesome Community to Fuel Your Social Startup Read more »
See on Scoop.it – Enterprise Social Media Dear Mr. or Mrs. Baby Boomer Executive, I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless. The tools and tactics you have …
Open Letter to Boomer Executives | #AskaMillenial Read more »
See on Scoop.it – Enterprise Social Media Twitter continues to be one of the main social channels for individuals and brands and there’s a big reason for that: Twitter has over 43 million monthly active users, and those user demographics …
See on Scoop.it – Social Selling for B2B “On demand” is the yin to socializing’s yang. On demand is now, it’s quick, and always available. Socializing takes time. Perhaps it’s time to build some guardrails around how to socialize content …
See on Scoop.it – Social Selling for B2B Here’s why your marketing team and your sales team can’t get along. Hint: The sales team is probably right. Mike Ellsworth‘s insight: The real reasons: 1. Marketing Acts Superior 2. Marketing …