The B2B sales funnel is very different than 10 years ago. Learn the blueprint for properly navigating those tough waters.
Source: info.salesstaff.com
Here are the steps in creating a B2B sales funnel:
Build an audience.
Make sure your marketing content is mapped to buyer behavior.
Accept marketing automation as a mainstay.
Fortify your sales enablement by embracing the ‘human element’ of the sales and marketing.
Use shared KPIs between sales and marketing.
This last one is pretty important.
Via @garretthollande
See on Scoop.it – Social Selling for B2B
