See on Scoop.it – Social Selling for B2B Discover how to create, test and adjust your sales funnel to deliver content that better serves your customers. Mike Ellsworth‘s insight: It’s just three steps. Why aren’t you doing them? See on …

3 Steps to Build a Social Media Marketing Sales Funnel | Read more »

See on Scoop.it – Enterprise Social Media Should big blogs like Copyblogger turn off comments? Many say “no,” but I think we need to look at the bigger picture here… Mike Ellsworth‘s insight: A perspective on Copyblogger’s recent decision to …

The Real Reason Copyblogger Should be Commended for Turning Off Blog Comments Read more »

See on Scoop.it – Enterprise Social Media Copyblogger is ending comments on their blog. But they didn’t really tell us why. Mike Ellsworth‘s insight: Is this the end of User Generated Content (UGC) in general or just for blogs? Big …

The economics behind Copyblogger’s decision to end blog comments Read more »

See on Scoop.it – Enterprise Social Media Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap. Mike Ellsworth‘s insight: An interesting comparison of purist …

What social media managers and jazz musicians have in common Read more »

See on Scoop.it – Enterprise Social Media How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips: Mike Ellsworth‘s insight: Seeking the source …

What makes content go viral: The anatomy of a post that got over 500,000 likes Read more »