See on Scoop.it – Enterprise Social Media “According to BIA/Kelsey, U.S. social media ad revenues added up to a cool $4.6 billion in 2012.” Interesting stats, but the paragraph that stood out for me was: “Google makes $9.2 …
Report Says Social Media Ad Revenues Will Top 9 Billion in 2016 Read more »
See on Scoop.it – Social Media and Marketing Research “I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it se …
How Red Bull’s Marketing Wings Lifted Them to Most Powerful Brand in Social Video Read more »
See on Scoop.it – Social Media and Marketing Research “Beautiful, Impactful Brand Story-telling from BMW BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5 series. They transformed two busy office buildings …
See on Scoop.it – Social Media and Marketing Research “We’re curious just like everyone else to see where the two companies go with all this,” says Evan Silverman, senior vice president for Digital Media at A&E Networks. Well, NIelsen …
Now That Nielsen Tracks Tweets, How Will That Change TV? Read more »
See on Scoop.it – Social Media and Marketing Research “new research says people aren’t engaging with brands on facebook.” Brands on Facebook have gone from 1% engagement all the way to 1.4% engagement, mostly courtesy of Facebook changing the …
Brand Engagement Rate Still 1%, But Facebook Is OK With That Read more »