See on Scoop.it – Enterprise Social Media In one of those iconic technology company-started-in-a-dorm-room stories, Michael Dell saw that there was value to be created in selling computers directly to consumers. Mike Ellsworth‘s insight: Dell has an active brand evangelism …
See on Scoop.it – Enterprise Social Media LinkedIn has created Showcase Pages to allow companies to focus their brand messages for particular content to specific audiences. Set one up now! Mike Ellsworth‘s insight: Interesting addition to company pages: "Showcase Pages …
See on Scoop.it – Enterprise Social Media (effective content marketing) Mike Ellsworth‘s insight: Hmmm. May not actually be the all-time greatest, but there are some great tips here. Here’s two: Answer your prospects’ top 30 questions. Be frank, Fred …
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See on Scoop.it – Enterprise Social Media Mike Ellsworth‘s insight: This is a long personal case study, but very worth it if you want to know how to combine online and offline customer service to produce easy sales. The takeaways: …
See on Scoop.it – Enterprise Social Media Virality involves motivating people to share your content on their social networks. Here are 5 tips to get others to do your social media marketing for free Mike Ellsworth‘s insight: It’s one of …
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