See on Scoop.it – Enterprise Social Media Mike Ellsworth‘s insight: I don’t exactly agree with the author’s interpretation of the Matt Cutts video. I think he perhaps misheard what Matt was saying, which was basically, don’t automate or aggregate content …

Google’s Matt Cutts: Create, Curate, Don’t Aggregate Read more »

See on Scoop.it – Enterprise Social Media Despite Wikipedia’s strict editing guidelines, editors can find ways to provide value on the site and ultimately drive traffic or build audiences. You just have to be smart and not greedy. The place to …

Why you should include Wikipedia in your social strategy – now more than ever  Read more »

See on Scoop.it – Enterprise Social Media Use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business. Mike Ellsworth‘s insight: I have had Graph Search …

17 Ways Marketers Can Leverage Facebook Graph Search Read more »

See on Scoop.it – Enterprise Social Media A new study suggests good ol’ fashioned real-world networks played a bigger role in Twitter’s path to prominence than online influencers. MIT researchers analyzed Twitter’s user… Mike Ellsworth‘s insight: Who says online friends …

Here’s How Twitter Got Big [VIDEO] Read more »

See on Scoop.it – Enterprise Social Media The creation of consumer-driven health plans (CDHPs), health insurance policies with high deductibles linked to a savings option and with more financial responsibility shouldered by patients and employees and less by employers, was …

Why Consumer-Driven Health Care Will Fail | The Health Care Blog Read more »