The End of Publishing?
Internet theorist Clay Shirky, in an interview on the blog Findings, said recently: Publishing is not …
Three Degrees of LinkedIn
In our previous post, Types of Direct Connection Requests on LinkedIn, we talked about the various …
Types of Direct Connection Requests on LinkedIn
In our previous post, Adding Connections on LinkedIn – Invites, we talked about how to how …
Infinite Touches—Finding Social Media Brand Evangelists
In the previous post in this series, Scaling Social Media with Infinite Touches, we talked about …
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Scaling Social Media with Infinite Touches
In the previous posts in this series, beginning with Social Media is Not Advertising. Duh!, we talked about …
Social Media with a Slow Hand
Back in the day, I was confused when I heard that guitar god Eric Clapton’s nickname …
Infinite Touches vs. Advertising
In the previous posts in this series, Social Media is Not Advertising. Duh!, It’s the End of Segmentation …
Infinite Touches – Segmentation on Steroids
In the previous posts in this series, Social Media is Not Advertising. Duh! and It’s the …
It’s the End of Segmentation As We Know It (And I Feel Fine)
OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it. …
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Social Media is Not Advertising. Duh!
You know about the carpenter who only had a hammer, so every problem looked like a …